Your Courageous Life

collaboration is beautiful: how to increase traffic, provide value, and have fun when marketing

A year ago, after getting a lot of emails from a lot of other coaches, I created The Coaching Blueprint. It’s 300+ pages of gorgeousness and resounding calls for you to leverage up your life coaching practice (or psychotherapy practice. or acupuncture practice. or really, your client-based practice). See what this yoga instructor wrote?

 

I wanted to create something that was elegant yet down to brass tacks; something that spoke to the philosophy of a higher vision for your business while also telling you the straight-up “how to.”

How do you find clients? What are the best practices for social media? What do you write about on your blog? How do you increase traffic? How do successful life coaches make their practices thrive?

Poetic n’ pretty are all well and good, but man–it burned me whenever I bought a product that was basically someone else’s manifesto on life, with no actual straight-up, step-by-step help so that I could…get shit done, build my business, see the coin, create relationships, and more.

I also wanted to interview other coaches, so that I’d get a wide expanse of experience. I interviewed Pam Slim, Tanya Geisler, Jamie Ridler, Michelle Ward…all of them gave behind-the-scenes access to building their successful life coaching practices.

In the past year, I’ve sent out more than 300 copies of The Coaching Blueprint, and the rave reviews have come in:

“I carry around the Blueprint like it’s my bible.” –Jen Vertanen

“I love that Kate takes into consideration those of us who work full time and are starting a part-time coaching business. Incredibly useful takeaways is how to schedule your blogs, manage clients and develop products. Thank you Kate for this valuable product!” –Zivana Anderson

“Your program has been the most effective one I have done. I love your writing and your style. I don’t feel preached to, and I’m doing the work.” –Pam Hirsch

 

On October 4, 2012, I’ll be releasing The Coaching Blueprint version 2.0–a response to changes that have happened in the past year (technology is ever-evolving, and Facebook alone has made some changes that affect how you market online!).

Oh, yeah, and–I’m adding Rachel W. Cole and Tia Sparkles to the mix, plus I interviewed Leonie Dawson on how she made $300,000 from her coaching practice in one year.

I mean, I’m good and all, but–$300k? I’m intensely curious as to how someone leverages that. Aren’t you?

Want to Talk?

I’d like to get the word out about TCB 2.0, and need your help to do that.

Rather than doing some massive email blast, or social media blast, or network-through-my-friends blast, I prefer an approach that delivers traffic (to you!) and provides value, and is more fun.

What’s that? Interviews.

It would work like this: You have a website or blog. You email me (at kate -at- this domain –dot– com) to set up an interview time. Tell me your blog, your vision for the interview, etc.

We get onto Skype, and you interview me on whatever is the best fit for your website’s audience

No, I don’t prattle on about TCB, because the focus is about providing value for *your* readership.

The exclusive focus of our talk might be courage, working with fear, relationships, shifting inner critic voices, working to transform overwhelm, forgiveness, spirituality, meditation, and more. We inspire people, make them laugh a little, have fun as if they’re in the room chatting with us, and give them a takeaway that makes everyone’s life more beautiful! Contribution. Connection. Expansion. Sharing. Collaboration.

You publish the interview on your blog, and send me the link to it.

I tell everyone in my networks about our interview and the topics we covered. That provides value for the people who resonate with those topics, and traffic for you and me.

The emphasis is not on trying to “push” for copies of TCB to be sold.

The emphasis is on sharing valuable information that could help people. People find you through me, and me through you.

 

Ready?

If this is of interest, email me. You know–kate at thisyheredomain -dot- com. I’ll be opening up approximately 15 slots in my schedule.

If you have a functioning blog, a web cam that works, a Skype account, and this nifty call recording software called Call Recorder by Ecamm, then we can rock and roll.

(If you grab a copy of The Coaching Blueprint, I have an entire chapter devoted to how you can rock a seriously amazing interview.)

Interviewers (yep, you) also have an opportunity to sign up to be a TCB affiliate and earn commissions off of any sales that funnel through your website.

 

Collaborative Marketing

This is all what I refer to as “collaborative marketing.” We’re creating something together, as a team, and we’re being present and purposeful about creating something that provides value to other people.

Let’s get this collabo started!

Oh, and? If you haven’t already signed up for The Blueprint E-Letter, get on that. Every week, it’s a helpful insight for growing your life coaching practice!