The Coaching Blueprint: Table of Contents
All of the following are chapters contained within The Coaching Blueprint. The Blueprint ALSO includes video seminars to complement chapters as well as one-on-one interviews with all of the coaches you see on the sidebar.
MODULE ONE: Foundation
– Create a solid foundation for your life coaching business by tapping into the heart of your business, first. Don’t make the mistake that so many life coaches make–of just jumping into running a practice, and then running into problems, later!
MODULE TWO: Growing
– Grow your business based on how you want it to feel. You need to know how to market your business on YOUR terms, in a way that feels good. You also need to know what’s effective, versus what is a waste of time.
MODULE THREE: Workflow
– This module covers how to reduce the amount of time you spend on tasks you don’t like, as well
as outlining how you can get your time spent marketing down to four hours a week. If you read all the how-to in the world, but then you don’t know how to implement it, it’s of no use to you. Get organized!
MODULE FOUR: Sustainability
– If you’re burning the candle at both ends, you’re not able to be there for your clients the way you want to be. Besides, you didn’t get into this business so that you could be frazzled and harried. Get the overwhelm strategies that work.
BONUS MODULE: Impeccability
–Go beyond one-on-one coaching and learn about how to lead retreats, e-courses, write books,
start a speaking career. The possibilities are far-reaching! You can find ways to create passive income that will greatly supplement your life coaching practice. Learn how to take your practice from “good” to “GREAT.”
COMPLETE LIST OF CHAPTERS:
Laying the Foundation
The Most Powerful Way to Create Your Business
The Reality of Running a Business
Not Letting Triggers Get To You
Quit Playing Small
Committing to Your Success
Money Work
Why Do You Charge That?
Avoiding Packages
Should You Quit Your Day Job?
Juggling The 9-5 While You Start Your Biz
The Essential Marketing Toolkit
Reframing Marketing: Creating Resonance
Work Backwards to Market Well
The Universe Loves Specifics
How I Market My Own Practice
Tips on Marketing a Joint Venture
Rocking Blogging & EFFECTIVE Social Media
What I Am Inclined to Spend Money on—and why
What I am not Inclined to Spend Money on—and why
Blog Tweaks That Improve Conversions
Why Video Interviews Are Your Best Friend
(Yep, we’re still scrolling…)
How to Conduct Interviews That Get Results
How to Create Effective Sales Pages
Sales Pages That Work
Don’t Forget Business Expenses
Creating Workflows That Work
The Metrics that Matter
Measuring Metrics to Improve Your Business
Administrative Workflow That Saves You Time
Do you have to have a Virtual Assistant?
Creating More Ease in Your Business
Four-Hour Marketing–It’s Possible!
Review Review Review (Workflows)
Sustainability = Strength
Is your lifestyle sustainable?
Is your business sustainable?
Is this growth sustainable?
Strategic Questions
What’s Your Long Vision?
Dealing With Overwhelm
Temptations to Resist
Trying to do Everything
The Mindset of Impeccability
Coaching and Mediocrity
(It’s a pretty comprehensive program!)
Principles of Design That Boost Your Website
Expanding Your Practice
So You Want to… (create an e-course/e-program, lead a workshop or retreat)
Speaking Gigs
On Launching
Collecting Feedback/Supporting Innovation
Client Issues
Managing Burnout
Throwing in the Towel (What to Do When You Feel Like Quitting!)
When It’s Beautiful
Making Powerful Choices
Also included? Interviews with all of the coaches and contributors in the sidebar, plus video seminars that complement chapters, PLUS four module wrap-ups that help you to craft your unique-to-you business plan as you go forward.
ADDITIONAL CHAPTERS
You’ll also be receiving chapters on:
Rocking newsletters
Taking a digital sabbatical (without ruining your business)
40 Tips for Doubling Your Traffic
Dealing with Online Cliques
How to Find Clients
How the “ABOUT” page is a conversion page
Demographics & Psychographics
Handling Pricing Increases
Overwhelm Tips
Keeping Content Fresh
Being an Organized Blogger
Saving on Website Design
How to not ignore 2/3 of your users (a critical biz mistake many coaches are making)
Cross-pollinate to expand your audience
Want more information on The Coaching Blueprint? Click here to read the program’s details.
Jennifer Lee, coach and artist, creator of The Right-Brain Business Plan discusses self-care practices that are essential for reducing overwhelm, and bringing creativity into marketing.
Leonie Dawson, six-figure coach, writer, artist, and creator of the World's Biggest Summit tele-seminar series, talks with me about changing your money mindset, and how to earn six figures.
Tara Gentile, coach and sought-after speaker, author of The Art of Earning and co-founder of Kickstarter Labs shares her insights into money and earning, and demystifies email marketing.
Pam Slim, coach and author of Escape from Cubicle Nation, talks about the changing internet and the game-changers that took her practice from good to great.
Tia Sparkles, coach and creator of Your Life Your Way and the Inner Sparkle E-Course shares how she grew her stagnant, 200-person list to a following of thousands.
Rachel W. Cole, coach and workshop leader, and creator of the U.S. Retreatshops tour, talks about pricing and whole-hearted work.
Tanya Geisler, coach and creator of TGTV and The Board of Your Life program shares her straight-shooting help for those times when you're struggling--and how to shift.
Jamie Ridler, creativity coach and founder of Jamie Ridler Studios, and creator of the Creative Living With Jamie podcast series, talks about the evolution of her business and branding, and shares how to handle it when it takes longer than you think.
Michael Bungay Stanier, author of Do More Great Work and founder of the End Malaria philanthropic project, shares his thoughts on how life coaches can do more great work of their own.
Julie Daley, writer and artist, discusses the changing paradigm of coaching, how to choose the marketing approach that works best for you, and what to do when clients fear getting truly honest as part of their process.
Dyana Valentine, a coach and sought-after speaker, shares her thoughts on leadership, energetic exchange, and what she learned about growing her practice that she would do differently.
Steve Bearman, co-founder of the Interchange Counseling Institute for coaches and counselors, shares his thoughts on how we can differentiate coaching, counseling, and therapy to prospective clients.
Michelle Ward, When I Grow Up Coach, talks about business boundaries and what to do when clients quit early.
Bridget Pilloud, founder of Chez Bridget and a former biz and branding specialist at the corporate level, shares her thoughts on simplifying marketing, emotional pricing, and working with your "shadow self" while still being present for clients.
Tara Mohr, creator of the Playing Big program for women and contributor to the Huffington Post, shares how to get your foot in the door when you first start writing for publications.
Danielle LaPorte, business strategist and author of The Fire Starter Sessions and Your Big Beautiful Book Plan shares insights for coaches who are interested in getting published.
Brigitte Lyons, PR strategist and creator of the Media Moxie course, teaches what coaches need to know about getting PR buzz for their businesses.
