Most “business marketing how-to” teaches people how to articulate what their business is about, but not necessarily state the conviction. There’s an assumption that the conviction is there in the first place and it just has to be worded correctly for the market.

Echkart Tolle describes how people in the state of “awakened doing” are making choices that cultivate joy. We connect to the joy within us when we make choices that are conducive to cultivating joy.

What I term boho perfectionism is the new standard to live up to that involves proclaiming that you're "messy" as you "live your dreams." But not everyone wants the same things, so what is it that you uniquely want?

What drives us the most are the "thinking, behaviors, and emotions" that create the anxiety, the overwhelm. Overwhelm becomes the armor that we put on to mask our vulnerability.